We are often asked why we don’t offer discounts and sales, and with Black Friday just around the corner, we wanted to share our reasons as to why we choose quality over discounts.

Over the past few years as we approach Christmas, we see an abundance of companies offering seemingly unbelievable discount codes and Black Friday deals just in time for some festive shopping. This day has sprawled further into Cyber Monday, and although many offers have been debunked, there is still an alluring element to saving a bit of money here and there.

Getting swept up in the excitement and marketing of the day, we often find ourselves asking if it is really worth compromising on quality for a bit of spare change?


We don’t believe there is any substitute for quality. All of our pieces from French style wardrobes, dressing tables, bedside drawers through to our luxury French beds are handmade by master craftsmen.  Every piece of furniture bought from The French Bedroom Company has been carefully handcrafted and painted, so you know that it is unique and original to you. The prices we charge are reflective of the work and skill that goes into each piece; therefore, we don’t believe in discounting these items and diminishing that hard work.

Events like Black Friday have an extremely detrimental effect on craftmanship. High quality retailers are unable to compete as they simply cannot cut their prices on due to the work and cost that goes into them. Many high street retailers mass produce their furniture, and have been known to reduce the quality of their product for discount days like Black Friday - so there is a chance that the armoires and wardrobes or bed that you receive may actually be of a lesser quality than normal.

Chateauneuf Rustic Wire Fronted French Armoire

Chateauneuf Rustic Wire Fronted French Armoire beautifully styled with some cosy throws (replicate the look with our Ice Queen Fur Throw, Husky Brown Faux Fur Throw and the Mimi Grey Faux Fur Throws)

Your home is your sanctuary and safe place, and where you spend the majority of your time. At The French Bedroom Company, we believe it’s important to truly love and invest in your furniture. Many furniture pieces from high street retailers will need to be replaced more frequently due to poor quality, likely due to cost saving measures such as cheaper materials, overlooked finishing processes and mass production. Although you may save 20% on an armoire in a Black Friday sale, is it not best to invest in an armoire that will last a lifetime?

We have built our brand on premium quality products and exemplary customer service. We strive to supply our customers with the most beautiful products and ensure they can enjoy their furniture not just for Christmas, but for years to come. Our larger furniture pieces, such as wardrobes and beds, are investments, designed to be handed down to generations for years to come. By steering away from Black Friday sales, we back our ‘buy it once’ mantra, so our customers know when they’re purchasing a French style wardrobe or French bed, it is a legacy piece that will last a lifetime and beyond.