Crack open the champers! The French Bedroom Company has officially been named a CoolBrand for 2012/13, in an influential annual initiative to identify the UK’s coolest brands (click here to see our official launch page on the CoolBrands website). The CoolBrands® list, now in its eleventh year, follows a vote by a combination of just under 3,000 consumers and a panel of 39 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of Radio 1 DJ Gemma Cairney, fashion blogger Bip Ling, hip-hop duo Rizzle Kicks, celebrity chef Gizzi Erskine, and musician, actor and director, Plan B.
Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from over 10,000 independently identified brands and whittled down into a shortlist of 1,200. The panel of 39 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before just under 3,000 members of the British public gave their ratings. The views of both the panel and consumers were combined to produce a list of the brands most highly rated by both council and consumers. The French Bedroom Company beat off seriously tough competition to take its place in this prestigious list, proving that we do a little more than simply selling French Beds, French Dressing Tables and French Mirrors!
Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: "Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand, is not only a great compliment but an indicator of success. Competition was fiercer than ever so achieving CoolBrands status is something The French Bedroom Company can be truly proud of."
The CoolBrands survey has been compiled annually since 2001, and the results are published every September. A selection of the country’s coolest brands are featured in a rather lovely and luxurious, hardback format book, available from all good bookshops (RRP £50). The French Bedroom Company has teamed up with CoolBrands to offer coffee table book fans the opportunity to receive free next-day P&P on the book – simply email [email protected], quoting reference: "TFBC".
Author: Georgia Metcalfe, Managing Director, The French Bedroom Company